In the dynamic world of digital entrepreneurship, grasping and applying evolving launch trends is key to staying ahead. Laura Phillips, an esteemed figure in the launch arena and the founder of Love to Launch and ProperPlan, imparts crucial insights for mastering launches in 2024. In this in-depth exploration, we’ll delve into her strategies and sprinkle in additional tips, all while aligning with ProperPlan’s innovative spirit.

1. Paid Launch Events: The New Norm

2024 sees the ascent of paid launch events, a move that ensures active engagement and commitment. Charging even a nominal fee shifts the attendee’s mindset, making them more invested. Remember, the aim isn’t to profit from the event itself, but to cultivate a focused, serious audience. Add extra value, like exclusive content or interactive sessions, to amplify this effect. Here’s a tip: experiment with pricing tiers to find the sweet spot for your audience.

2. The Hybrid Model: Combining Free and Paid Elements

Embrace the hybrid model, a blend of complimentary and premium experiences. Start with a free event to engage a wide audience, then introduce a VIP upgrade. This approach is in harmony with ProperPlan’s ethos of inclusivity and empowerment. Tip: Use the free segment to showcase the value and entice attendees towards the premium offering.

3. Stacking Launch Styles: A Diverse Approach

Recognise and cater to different learning styles by stacking various launch formats. Mix and match challenges, webinars, and interactive sessions to keep your audience engaged. This diversity reflects ProperPlan’s innovative approach, ensuring that your launches resonate with a broader spectrum of learners. Tip: Survey your audience post-launch to gather feedback on which formats they found most engaging.

4. Refined Sales Event Strategy

Beyond traditional launch methods, 2024 is about strategically scheduling sales events throughout your launch. Incorporate a mix of group sales calls, detailed product walkthroughs, and personal consultations. This varied approach is a nod to ProperPlan’s commitment to practical, actionable steps, enhancing the customer journey at every stage. Extra tip: Record these sessions for those who couldn’t attend live, ensuring no potential customer is left behind.

5. Elevating the Sales Experience

This year, it’s about making sales an experience – a narrative that entices and educates. Include live demos, client success stories, and interactive elements. This tactic aligns with ProperPlan’s value of empathetic support, transforming each interaction into a meaningful step in the customer’s journey. Tip: Utilise storytelling to make your product or service relatable and appealing.

Launching into the Future with ProperPlan

As we embrace these innovative strategies in 2024, ProperPlan is at the forefront, eagerly anticipating its own launch. With ProperPlan, launching becomes more streamlined and effective, perfectly aligning with the emerging trends of the year. We’re thrilled to bring this game-changing tool to the market, making launch processes simpler and more impactful. Join the ProperPlan waitlist today and be one of the first to experience how we’re redefining launching in 2024. Whether you’re a seasoned entrepreneur or just starting your business, ProperPlan is here to make your launch journey smoother and more successful. Join us today and revolutionise the way you launch!