Laura here again, ProperPlan CEO and founder, with another monthly update. As we step into the bright beginnings of an exciting new year ahead, it’s time to take a quick pause and reflect on December’s journey—a month filled not just with festive cheer but with more significant milestones for ProperPlan.

Connections that inspire change

The month gave us a wonderful mix of opportunities to connect, share, and evolve. I attended a founders event which proved to be an experience well worth attending, where the solidarity amongst female tech founders sparked conversations of innovation, challenges, and the collective aspiration to forge a different path. This spirit of collaboration was further solidified as we created partnerships with key influencers who are just as excited as we are for launch. Being a female founder in this space can be disheartening to say the least, so I’m glad that I have women around me that inspire me to do better and forge a path for others to follow. And we’ve been getting lots of media attention with ProperPlan featured in several pieces, amplifying our mission and creating even more buzz about what we’re doing!

Crafting seamless experiences

A highlight of December, for me personally, was our usual time spent on UI/UX designs. Our mission is to create an intuitive, seamless user experience and that saw huge progress. I love working so closely with our development team and using my design skills from my previous life as a designer / developer – streamlining our development process and sparing us the usual iterative challenges. We saw the completion of our first sprint, laying the foundations for the rest of the build.

Creating a new voice in tech

A super fun project for us was to spend time refining our brand strategy and as a team we spent time exploring and defining ProperPlan’s voice, avatar, and positioning. As a newcomer to the tech space, we want content that truly resonates with our core audience—the solopreneur and micro team in search of a partner, not just a tool, in their entrepreneurial journey. For too long this group have been underserved in the project management tool space and we want to show up for our community in ways they’ve never experienced before.

Growing our community

In addition to all the development work, we’re also focused on growing our community. We’ve created a program for our partners to share ProperPlan with their own audiences, launched a beta programme of testers and we’ve got 100 people on the waitlist for ProperPlan now too! Overall, the team and I have been blown away by the response so far – from our community, our peers, fellow tech founders and the wider online space.

To those who have been supporting and championing us so far – THANK YOU. The best is yet to come!

Laura – ProperPlan founder