Struggling to create your launch runway?

April 18, 2024

How Long Does It Take to Launch Like a Pro? Planning on launching soon and aren’t sure of your Launch Runway? Buckle up because we’re about to tackle one of the popular questions we hear time and time again: “How long do I need to launch?”  ProperPlan removes all of the guesswork around whether you […]

How Long Does It Take to Launch Like a Pro?

Planning on launching soon and aren’t sure of your Launch Runway? Buckle up because we’re about to tackle one of the popular questions we hear time and time again: “How long do I need to launch?” 

ProperPlan removes all of the guesswork around whether you are launching too soon and “how long you need to do X before I launch?”. 

On each and every launch plan you’ll find inside the plan library, you’ll be able to add a goal launch date. ProperPlan will automatically create the ideal runway for you, with dates and times for all parts of a launch.

Our launch plans include key phases of any launch such as, audience growth and what you should be doing in your launch runway (see in more detail below).

Audience Growth: The Pre-Party

Your audience size is key to hitting your launch goals. 

So, when should you kick off the audience growth phase of your launch? The audience growth phase should kick into gear a minimum of 8-12 weeks before your launch event. 

Think of it as the pre-party before the main event. You’ll be turning up the volume on social media, growing your mailing list, growing your audience with ad spend (if you’re using ads) and getting your partners (if you’re using partners) in on the action.

Your Launch Runway

Your content will be heating up as we inch closer to your launch. In your key launch runway (6 weeks before your launch event), it will be time to turn up the excitement dial and give your audience a taste of what’s in store. Think of it as teasing a movie trailer – you want people itching to see the whole show. 

Ticking off each task in your launch plan is about to get easier! Combining our intelligent AI feature and our launch copy frameworks for warm-up emails, social media content, sales emails and more, you’ll be able to leverage your and/or your teams’ time on other tasks such as building landing pages or designing your webinar slides deck, putting your time worries at ease. 

ProperPlan will plan your launch like a pro

Struggling to map out your launch? ProperPlan has your back with step-by-step daily schedules and AI powered copy templates to keep you on track, helping you get more done, faster

With access to our proven launch plans that have generated over $6 million in sales over the past 3 years – and be able to customise them to fit your business and launch in just a few clicks.

With ProperPlan, you’ll be able to work through your launch runway to-do list like a pro.

Join the ProperPlan Waitlist

Ready to revolutionise your launch game? Don’t miss out on your chance to secure one of 200 lifetime licences for ProperPlan, launching in May. 

Over 30 spots have already been taken, so hop on the waitlist now to guarantee your spot.

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